Louisville Builder announced the HBAL.com website redesign in their November 2011 issue. The article mentions that their current website is not easily navigated and the search features are quite bulky. Since, the last time the site was revamped was in 2007, HBAL decided it was time for a refresh.
Our own Bob Thieneman, Jr., who is also the treasurer of HBAL, remarked on the importance of a clear web presence in the article. “If you don’t have a strong web presence, you’re cutting off a large part of the market.” (p. 6)
R.J. Thieneman builder, developer, and Louisville Realty Group realtor, Dave Ernst, has been an integral part of the redesign decision and process according to the article. Ernst serves as chairman for HBAL’s Technology Committee.
He states, “The challenge is to make the membership database more usable for our members and to make the website easier to search. Secondary to that is to make it easy for a consumer to find HBAL members that can meet their needs. We want to facilitate business to business commerce whereby tradesmen or associate members could find builders to market to, as well as making sure that a consumer could find tradespeople or vendors.” (p. 7)
In addition to these goals, some key improvements to the site will be better search functionality, easier navigation, user-friendly event and class calendar, better organized resources for members, and improved consumer guidance.
VIA studio was chosen by the Technology Committee, through blind review format, as the developer for the new site. As this design gets closer and closer to completion, be on the lookout for more exciting announcements and updates that will benefit every HBAL member.